project two: creative brief

TITLE

23rd Dimension

OVERVIEW

With this project, I hope to achieve what I had planned to do for project one; create a stop-motion animation crossing back and forth between the second and third dimension. To use a basic example, someone standing in front of a wall throws a tennis ball towards it, and as it hits the wall, it recedes into the wall as an image on pieces of paper. I am pursuing #3, the film festival trailer. I think this idea (2-D and 3-D) will serve well to promote a festival that’s based on dimensions. I think the content will be composed of someone (3-D) turning on a television set (2-D) and be captivated by interacting with the television set.

AUDIENCE

The intended audience would include two larger groups of people: those already interested in films/film festivals, and those who aren’t, but are willing to attend a film festival if intrigued enough. Depending on the film festival, the target audience will be different (for example the Reel Asian Film Festival might appeal most to Asian people). However, the direction I am going with the project will be of visual interest to anyone who is aware of current affairs and pop culture.

KEY MESSAGE

The key message of this video will be to show viewers a video that will demonstrate a different way of viewing film by having the viewer in the video interacting with the video, with an emphasis on creating interest in the festival by using visually creative imagery.

CONTENT PLANNING

The video will consist of a person (male or female) sitting down and turning on a television set that sits in
front of the chair they are sitting on. The room is fairly sparse. They television is actually just an image of a television on the wall. As they turn on the television, they begin to interact with the images on the television “screen”, pulling them out of the second dimension and into the third (real life). The objects in the video are yet to be determined (it should be determined by the kind of festival).

BIBLIOGRAPHY

I found some interesting surgical tutorials on youtube that are a cross between 2-dimensional elements and 3-dimensional elements, but have yet to found anything artistic or design-based that uses this technique. I will keep searching for sources and inspirations as the projects transpires.

TECHNOLOGIES

I will be using Photoshop and InDesign to create the stop-motion images, and print them out. I will then use a digital camera to capture the stop-motion video. Although I won’t be using technology I haven’t already used, I have not created and printed out each frame of a stop-motion video, so it will be a new skill/technique I will have gained from this project.

SCHEDULE

APRIL 17
-researching film festivals in Toronto, developing concepts specific to the different festivals

APRIL 24
-festival chosen, storyboard completed

MAY 1
-deveoping and gathering materials/images to be used in the final video
-considering/predicting obstacles

MAY 8
-shooting the video

MAY 15
-video shot, editing

MAY 21
-submit final video

project one: tenth words

http://vimeo.com/4076481

(when I tried to embed it through vimeo, it got distorted)

I decided to go with a different option of my ten original ones.

I chose a newspaper article and selected every tenth word.
I then wrote out in one, long, run-on sentence all of these selected words.
Then I started to add in punctuation, to make it sound like proper English. I find the result to be very poetic, as some phrases are created, all without intention.
I then found images that corresponded to the first thing I imagine when I heard each individual word.
I then placed the images in sync with the word they correspond to.

The result is a audio-image-based sample of associations.